Mystery Shopping

As a business owner, customer retention is utmost important. Competitors will attempt to deplete your existing customer base through advertisements, promotions, product enhancements and cost, which in turn raises expectations. Although a shopper's life will not come to a grinding halt if their expectations aren't precisely met, little things will influence your customer's overall shopping experience. The role of a mystery shopping organization is to identify gaps that the customer may not report - whereas the actual customer may decide to take their business elsewhere. A Mystery Shopper Program can provide you with a complete report on the performance of your staff. By identifying gaps in service offered and ways to implement and improve best practices, your organization can take steps to enhance customer satisfaction. Mystery Shopping is the only true method of identifying your customers experience in dealing with members of your staff. Mystery Shopping also measures: How your employees attitudes impact the customer experience How employees perceptions impact margins Business operations
More in this category: « Human Resource Management

Log In

Forgot your password? / Forgot your username?